The other day when I opened my mailbox I came across an interesting mail sent by a good friend of mine, an article in a leading financial daily, which says SriLanka, has done a word of good for the Indian economy. How come I wondered? I thought it might be a knee-jerk reaction by a journo at Indian cricket team’s poor performance. If India had to play 8 matches, 5.8 million people watching the live telecast for 8 hours, we would have lost 371.2 million productive man-hours. Sounds intersting! If the ardent cricket fans do not watch the rest of the tournament we will be saving 8,64000 kilowatts of energy, saved many more poor souls from untimely deaths. Some consolation for cricket fans and crestfallen advertisers. After Indian team early exist form the world cup tournament sponsors are a worried lot. Television channels and sponsors are in the danger of losing heavy. With a drop in viwership in the subcontinent advertising rates have dropped sharply Sponsors who have booked slots (10seconds 450,000) for India, Pakistan match are demanding their money back. With no Indian interest the viewership for the rest of the tournament would be minuscule. Advertisers have cut back on their spending and are renegotiating advertisement rates with the television company.
Over greedy sponsors have built so much hype against a team, which has not won a major cricket tournament since 1985.The sponsors created such hype as if Indian team winning the world cup was a formality. Sponsors are playing havoc with the sport. It is time somebody blew the whistle.
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In a country where one in three cannot get two square meals a day and another one in three can just manage two meals (and nothing else), can we really afford to throw our cash at our underperforming cricketers? At least half of every rupee paid to our cricketers should go towards a poverty fund, which should be used to help the poor get rid of their poverty.
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